{"id":1402,"date":"2024-06-13T20:17:55","date_gmt":"2024-06-13T20:17:55","guid":{"rendered":"https:\/\/chute-agency.com\/portfolio_page\/volkswagen\/"},"modified":"2026-06-19T06:07:48","modified_gmt":"2026-06-19T06:07:48","slug":"volkswagen","status":"publish","type":"portfolio_page","link":"https:\/\/chute-agency.com\/en\/portfolio_page\/volkswagen\/","title":{"rendered":"Volkswagen"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1402\" class=\"elementor elementor-1402 elementor-1308\" data-elementor-post-type=\"portfolio_page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-595577c elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"595577c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f916d05\" data-id=\"f916d05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3f135a elementor-widget elementor-widget-spacer\" data-id=\"b3f135a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b994f9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no elementor-invisible\" data-id=\"4b994f9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32ea525\" data-id=\"32ea525\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d61430f elementor-widget elementor-widget-heading\" data-id=\"d61430f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Volkswagen<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e34501f elementor-widget elementor-widget-text-editor\" data-id=\"e34501f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Brand Positioning\nConcept\n&#038; Strategy<\/h4>\n<strong>Brand Content<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca6351e elementor-widget elementor-widget-spacer\" data-id=\"ca6351e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0c3f4f elementor-widget elementor-widget-bridge_button\" data-id=\"a0c3f4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bridge_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  itemprop=\"url\" href=\"https:\/\/chute-agency.com\/works\/\" target=\"_self\"  class=\"qbutton  default\" style=\"\">All Projects<i class=\"qode_icon_font_awesome fa fa-arrow-left qode_button_icon_element\"><\/i><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-1675909 e-grid e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"1675909\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0707ff elementor-widget elementor-widget-text-editor\" data-id=\"d0707ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"OutlineElement Ltr SCXW168867151 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; font-family: 'Segoe UI', 'Segoe UI Web', Arial, Verdana, sans-serif; font-size: 12px; background-color: #ffffff;\"><p><span data-contrast=\"auto\">In collaboration with Star Cooperation, a holistic strategy was developed to position the Volkswagen brand for the future within the growing lifestyle market. The aim was to rethink the brand beyond the traditional automotive business and establish it as a relevant lifestyle brand.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">To this end, a comprehensive lifestyle strategy was created, which took a holistic view of key markets, suitable business models, communication approaches and specific collections, and further developed them. As part of this, the brand was re-segmented within the lifestyle context, supplemented by a standalone project for the Volkswagen GTI range.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This long &#8211; term project encompassed development and consultancy in various strategic and operational fields to create a clear, future-proof positioning as a lifestyle brand. This included, amongst other things, the analysis of relevant market trends and target groups, range planning, design and product development in the lifestyle segment, pricing and positioning strategies, as well as marketing concepts and monitoring the process from the collection through to merchandising products and on to production. This was complemented by a robust business case calculation as the foundation for sustainable growth.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/div><div class=\"OutlineElement Ltr SCXW168867151 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; font-family: 'Segoe UI', 'Segoe UI Web', Arial, Verdana, sans-serif; font-size: 12px; background-color: #ffffff;\"><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2789 size-large\" src=\"https:\/\/chute-agency.com\/wp-content\/uploads\/2024\/06\/Bildschirmfoto-2026-03-17-um-15.58.18-1024x691.jpg\" alt=\"\" width=\"1024\" height=\"691\" srcset=\"https:\/\/chute-agency.com\/wp-content\/uploads\/2024\/06\/Bildschirmfoto-2026-03-17-um-15.58.18-1024x691.jpg 1024w, https:\/\/chute-agency.com\/wp-content\/uploads\/2024\/06\/Bildschirmfoto-2026-03-17-um-15.58.18-300x202.jpg 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https:\/\/chute-agency.com\/wp-content\/uploads\/2026\/06\/Bildschirmfoto-2026-03-17-um-15.53.15-1161x1536.jpg 1161w, https:\/\/chute-agency.com\/wp-content\/uploads\/2026\/06\/Bildschirmfoto-2026-03-17-um-15.53.15-1548x2048.jpg 1548w, https:\/\/chute-agency.com\/wp-content\/uploads\/2026\/06\/Bildschirmfoto-2026-03-17-um-15.53.15-700x926.jpg 700w, https:\/\/chute-agency.com\/wp-content\/uploads\/2026\/06\/Bildschirmfoto-2026-03-17-um-15.53.15.jpg 1616w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"a716aff\" data-elementor-lightbox-title=\"Voplkswagen-Lifestyle.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjgxMiwidXJsIjoiaHR0cHM6XC9cL2NodXRlLWFnZW5jeS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA2XC9Wb3Bsa3N3YWdlbi1MaWZlc3R5bGUuanBnIiwic2xpZGVzaG93IjoiYTcxNmFmZiJ9\" 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lifestyle market. The aim was to rethink the brand beyond the traditional automotive business&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3346,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","portfolio_category":[4,74],"portfolio_tag":[30],"class_list":["post-1402","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-brand-positionierung-konzept-strategie","portfolio_category-sustainable-fashion-design-production","portfolio_tag-brand-content-en"],"_links":{"self":[{"href":"https:\/\/chute-agency.com\/en\/wp-json\/wp\/v2\/portfolio_page\/1402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chute-agency.com\/en\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/chute-agency.com\/en\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/chute-agency.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chute-agency.com\/en\/wp-json\/wp\/v2\/comments?post=1402"}],"version-history":[{"count":21,"href":"https:\/\/chute-agency.com\/en\/wp-json\/wp\/v2\/portfolio_page\/1402\/revisions"}],"predecessor-version":[{"id":3019,"href":"https:\/\/chute-agency.com\/en\/wp-json\/wp\/v2\/portfolio_page\/1402\/revisions\/3019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chute-agency.com\/en\/wp-json\/wp\/v2\/media\/3346"}],"wp:attachment":[{"href":"https:\/\/chute-agency.com\/en\/wp-json\/wp\/v2\/media?parent=1402"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/chute-agency.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=1402"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/chute-agency.com\/en\/wp-json\/wp\/v2\/portfolio_tag?post=1402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}