Pathé
Nikolaus Clown
Content creation & production
Viraler Content
In order to position the Pathé brand in Switzerland in a likeable way and to raise awareness of the brand, a video with a clown was created (along with several other concepts), which became the 4th most viewed video of all social media content on 9Gag worldwide on the day of its release & attracted a lot of attention. Pathé became the LOVE brand.
To date, the video probably has several million views via our own and our partner publishers.
