Filmcoopi Zürich
Brand Positioning Concept & Strategy
For Reitsport Kaufmann, a long-established equestrian specialist retailer with an international network and a personalised approach to customer service, our agency developed a social media strategy that successfully combines tradition with modern communication.
The aim was to authentically convey the company’s specialist expertise, personalised customer service and values in the digital space. Through a bespoke content and communication strategy, Reitsport Kaufmann was positioned as a trusted advisor
and expert – with a clear, contemporary presence on social media.
The project demonstrates our ability to successfully develop traditional brands digitally without losing their identity and personal character.